.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech startups, once adapted to running into billions in equity capital annually, have increased almost $360 million so far this year, placing it on track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That decline is because of market saturation, improved regulative tensions, and also financial uncertainties.ADWEEK spoke to five VCs that continue to purchase adtech firms, despite these difficulties, regarding what they are seeking and what they steer clear of. Maybe unsurprisingly, these investors are targeting options in privacy-focused technologies and industry-specific areas including connected television.